Advanced Marketing Strategy
This course examines marketing strategy using a combination of text and case materials to develop relevant concepts and apply them to business situations. This course discusses the role of market-driven strategies in business performance and the formation and revision of business level strategies and the issues related to consumer and competitive analysis in both national and international markets. It is designed to meet the needs of students who wish to understand how marketing strategy fits into overall strategic planning function of the firm. It also provides students with analytical frameworks which will enable them to derive alternative approaches of marketing problems and develop criteria for evaluating those alternatives in terms of the impact marketing has on costs, price, sales volume, and consumer loyalty.

Analysis and Design e-Business
The subject explores the process of analyzing and designing of e-Business systems. It provides an in-depth understanding of how to integrate an end-to-end e-Business technology plan into an enterprise infrastructure and how to determine its business value. Companies have to implement focused e-Business strategies to build cutting edge enterprises that serve and retain customers, manage suppliers, and integrate selling chain. The course covers database and data ware-house, enterprise resource planning (ERP), supply chain management (SCM), customer relationship management (CRM), web technology for e-Commerce and e-Government, and the necessary concepts associated with the infrastructure including network device technology, security technology, ISPs and portals. The course also discusses related case studies, especially in Indonesian companies.

Consumer Behavior Analysis
Analysis of Consumer Behavior describes a conceptual framework of consumer behavior and other various issues to the applications of specific theories in psychology, sociology, anthropology, communication, and microeconomics. Consumer behavior focuses on buying behavior, or buying decision-making process, is influenced by various factors. These factors can be classified as: (1) external such as culture, sub-culture, social class, reference group, and family and (2) internal such as attitudes, personality, life style, motivation, and perception. Analysis of those factors is a necessary basis in developing marketing strategy such as those related to market segmentation, product positioning, and marketing communication.

Corporate Governance and Control
This course discusses the topics of control, differentiated into control at the top level of management, known as governance, and the control of the operation of an organization known as internal control. The economic crises in Indonesia opened the Indonesian mind on the importance of governance for public entities and corporations. To have a good managed and clean organization, governance must be supported by a good internal control system. After completing this course, students are expected to have good understanding on governance and internal control system.

Corporate Strategy
This course is designed to deal with the framework of strategic analysis at the corporate level. Attention is focused on the overall plan for managing a diversified firm. Two major challenges faced by firms that operate in more than one industry are: (1) the achievement of a position of sustainable advantage by adopting a strategy of diversification; (2) the management of a “conglomeration” of varied business enterprises. As an advanced course in strategic management, it presents an in-depth study of concepts and techniques of formulating and implementing corporate strategy. The intended goals of the course are to provide an insight into the impact involved in the choice of strategies, cope and organization, and to offer a set of concepts and tools for a critical evaluation of these issues. At the end of the course, student will be able to apply the framework of strategic analysis to firm competition in multiple industries.

e-Business Project Management
This course is designed to assist students in dealing with various issues in managing e-Business project. This course focuses on exploring the success and failure factors in developing and implementing e-Business systems. Some aspects of developing e-Business project within mobile business environments, such as the implementation of personal communications systems (PCS), voice over internet protocols (VOIP) specialized mobile radio (SMR), satellite-based communications will also be discussed in this course.

e-Marketing
This course covers enormous potential of information technology, especially the World Wide Web, which transforms many marketing strategies. The marketing transformation results in new business models that add customer value, build customer relationships, or increase company profitability. Furthermore, the information technology has fundamentally changed consumer behavior. Topics include: traditional marketing concepts, new marketing paradigm, e–marketing environment, e–marketing strategy development, e– marketing management, and Customer Relationship Management. This course is designed to help students develop their knowledge and understanding of how to use electronic methods and information technology in marketing, the impact of the methods and technology on the efficiency and effectiveness of marketing functions, and the integration of the methods and technology in marketing strategy development.

Financial Analysis and Business Valuation
This course discusses financial statement analysis in details, covering users and providers of financial information, information characteristics, the environments of decisions, and the use of financial information in decision-making. After completing this course, students are expected to have a broad understanding on the purpose and objectives of financial information presentation and to be able to apply the analytical tools relating to the financial analysis in making business decisions.

Global Marketing
This course describes the way of how a multinational company plans, executes and controls its marketing activities to serve foreign markets. Global marketing environments consisting of economics, social, culture, law, and monetary are analyzed to identify opportunities and threats in the target markets. Formulating global marketing strategy is also discussed as an effort to serve the predetermined market segments by using forces of competitive global marketing mix. In other words, the company tries to achieve its global marketing goals by determining a specified global target market and using its sufficient marketing sources to the target market. The efforts are conducted in a superior way facing the age of technology advancement. Customer value is perceived as a controlling factor to formulate a broad strategy and refining it into a detailed marketing mix, i.e. product, price, place or distribution and promotion, and action plan.

Industry and Competitive Analysis
This course is an advanced course in strategic. It is designed to equip students with framework for analysis and the industries and competitors and approaches to developing sustainable competitive strategy needed to win the competition. Students will be exposed to concepts, techniques, and methods to gain insight about the competitive nature of the industries. Students will also be exposed with the concept of generic strategies, and techniques and approaches to building competitive advantage. In particular, strategic analysis framework and competitive analysis that will be discussed are the ones introduced by Michael Porter. It is hoped that after completing the course students will be able to apply to framework into variety of industry settings, and be able to develop an appropriate unit business strategy.

International Finance
The course introduces students to international finance including international markets, international investment, and international corporate financial management. In this course, we will discuss the overview of international finance, treatment of foreign exchange, currency and derivative markets, currency risk, international portfolio management, and international corporate financial management. We also will discuss international strategy and international investments. During the whole semester, we will discuss some cases and problem in international finance to improve our understanding on theories and practices of international financial management.

International Trade
This course is aimed at giving a comprehensive understanding on why and how international economic relations (trade, payment, investment, and employment) take place; explaining the instrument used, the regulation imposed, and the institutions involved or engaged; and analyzing the business implication in Indonesia.

Knowledge Management
This course is organized into three sections: Knowledge Matters, Knowledge Directions, and KM in Action. The first section establishes the fact that knowledge matters to an organization, being important to its success or even its very survival and covers basic knowledge matters such as the nature of an organization’s knowledge resources, the processing of knowledge assets, and factors that influence an organization’s conduct of knowledge management. The second section examines directions that an organization can follow in its KM initiatives, including various technological directions and competitive directions. The last section documents directions that diverse organizations have taken in their KM efforts.

Leadership and Innovation
This course is an in-depth introduction to and analysis of the key concepts and techniques of leadership. The course also explores the conceptual and empirical background of learning organization as a ground for innovation. The other issue to be discussed is the management of change, how to make people comfortable with change and endorse change in their organizations. The course also explores how to create an innovative culture that make a company as a high performance company. Other topics include the effective use of power and influence, and the role that leaders in work organizations have in establishing change and in fostering innovation. The course is a combination of strong theoretical background and the review of the state of the art in these topics, as well as empirical cases of real life applications.

Managing e-Business
Managing e-Business is an interdisciplinary course for post-graduate students to understand the dynamic of managing business process in the Internet era. In this digital economy, business organization has access to the global constellation of potential customers, suppliers, and partners. Business success, however, is predicated on sustainable business models that translate customer value into profits. Pedagogical approach in this course relies on a combination of classical lecturing and group discussions to encourage students’ participation and confidence in managing the complexity of transactions in business. Case studies will illustrate the challenges and opportunities in becoming a successful e-Business. Topics will be discussed, but not limited to, the evolution of e-Business, application of business models both at individual level and organizational level, strategic alliance of e-Business, customer relationship management, managing e-Business for public sector environment, and some public policy issues related to the implementation of e-Business. This course also will address how customer relationship management and strategic alliances in relation to the changes of a company’s business processes.

Organizational Development and Change
The course is designed to give a comprehensive understanding about the organizational change process. The course addresses the questions: why an organization should change, when the change should be conducted, what aspects of organization should be changed, how to implement the change, and who involves in change.

Organizational Structure and Design
This course is designed to provide the knowledge and skill to enable the students to create appropriate structure and design as required by the change of technology, politics, economy, law, social and other strategic business environment.

Portfolio Management
This course intends to derive an understanding of why people invest and how they make their investment decisions. This will require a blend of theory and description including a consideration of the capital markets and individual investment decision. This course will also help students to understand the valuation concepts and technical investment analysis for both individual securities and portfolio investments.

Risk Management
This course will focus on how to manage risk and return faced by managers of modern financial institutions. We will discuss types and sources of risk faced by financial institutions managers and methods to expand return with a managed level of risk to achieve the most favorable return risk outcome. In this course, we will discuss the overview of financial intermediaries and financial services industry, sources of risk-faced management.

Strategic Human Resources Management
This course introduces the theoretical and applied aspects of human resource management from a strategic business perspective. The course examines how to manage human resources effectively in the highly dynamic environment change, which is currently constraining organizations. The course also discusses the paradigm shift in human resource management, where in the new paradigm human resource is treated as the champion of competitive advantage. Among the topics included are: formulation and implementation of human resource strategy, job analysis, methods of recruitment and selection, techniques for training and development, performance appraisal, compensation and benefits, and the evaluation of the effectiveness of HRM systems. Emphasis is placed on integrating human resource management with the overall business strategy.

Strategic Information Systems
Information system (IS) plays three important roles in organization. Firstly, IS supports business operation (operational level). Then, it can be used for decision support (tactical level). Finally, it can create strategic advantage (strategic level). This course primarily focuses on the last point – the strategic issues related to information technology. It discusses, among others, the evolving role of information systems and technology in organization, the strategic use of IT, business model in the networked economy, IT based competitive advantage, and IT strategy alignment.

Strategic Leadership
A key leadership activity involves setting direction for an organization or group. While the focus of this course is not a business strategy, students will obtain a practical framework for ongoing strategic learning. This course will also examine a variety of issues related to strategic leadership, including decision-making, leadership communication, and the cognitive and emotional aspects that can imperil effective decision processes. Some issues related to ethical dimensions will also be discussed in this course.

Strategic Management Accounting
Strategic management accounting introduces students to innovative concepts of creating customer and corporate value through managing activities and processes. The course emphasizes on management use of cost information in decision-making. The course deals with product costing, activity management, value-chain analysis, and performance measurement. After completing the course, students are expected to have a good comprehension of concepts and the ability to design, evaluate, and execute strategic management accounting systems.

Supply Chain Management
Supply Chain Management is a special course designed to improve students’ understanding of strategic aspect of logistics mechanism to support the successful implementation of an integrated e-Business systems. The focus of this course basically is linking-up strategic importance of information technology and operations function, such managing flow of goods and services in business within an integrated enterprise settings.

Taxation for Business and Investment Planning
This course describes corporate tax issues such as differences in types of taxes and differences in tax regimes, tax planning, and their strategic effects on strategy formulation, investment policies and corporate planning. Students learn about tax regulation in Indonesia and some other countries which relevant to international aspect of taxation, and learn about the importance of those taxes on corporate plan, and investment decision.